localmarketing

Tackle the Challenge of Digital Transformation with Sageflo CX Solutions

Tackle the Challenge of Digital Transformation with Sageflo CX Solutions

We’re in the midst of a tectonic shift that is bringing together offline and online experiences for consumers. The pandemic has forced companies large and small to accelerate the pace of digital transformation, bringing solutions to market that might have taken another 5-8 years otherwise—there’s simply no going back to how things were before COVID-19. 
 
The companies that will grow and thrive understand it’s ultimately about creating a great, frictionless customer experience. Therefore, it’s never been more important to invest in your digital channels and enhance the overall customer experience to maximize revenue while shaving costs.  

The CMO council found that customers consider the most important attribute of a good customer experience to be a fast response time. The second-most important attribute is consistency of response across channels. In addition, the Forrester Customer Experience Index 2020 Report noted, “Even a minor improvement to a brand’s customer experience quality can add tens of millions of dollars of revenue by reducing customer churn and increasing share of wallet.” 

Our solutions are designed to help you tackle your CX challenges and make an immediate impact to both your bottom line and customer experience while complementing your existing email marketing and customer experience management platforms. 

Archiver

  • Saves a copy of every email, text, or direct mail piece sent to your customers 
  • Gives your customer care team the ability to quickly find campaigns and see them through your customers’ eyes 
  • Reduces resolution time on marketing message inquiries from 2-5 days to less than a minute, all while significantly improving your customer satisfaction scores 

Radiate

  • Empowers distributed teams to send approved, consistent, and compliant communications 
  • Builds enterprise campaigns without coding 
  • Streamlines your build process to get campaigns out the door in minutes instead of days 
  • Gets more done with fewer resources

If your current email technology is not meeting all your needs or you’re ready to take your CX to the next level, Sageflo has a solution that can help today. 

Not sure how we can help? Take our CX Surveycontact us to learn more, or schedule a demo. 

Posted by Julian Scott
Sageflo + MessageGears Boosts QSR Brand’s Local Marketing Strategy

Sageflo + MessageGears Boosts QSR Brand’s Local Marketing Strategy

A common challenge for marketers supporting distributed teams is finding a solution that meets both groups’ unique needs. In addition to ensuring brand messaging and data integration is met, the platform also needs to be user-friendly for non-marketers to effectively connect with their customers at scale. With MessageGears + Sageflo, it’s no challenge at all. Click to learn how this integration enabled a national quick-serve restaurant brand to empower local marketers for 700+ locations, drastically improving user and customer engagement by leveraging their own customer data and community-driven messaging in just 8 weeks.

Not only QSR brands, but professional sports leagues, record labels, direct sales organizations, franchise and multi-level marketing businesses searching for a robust, yet streamlined distributed marketing platform can benefit from exploring Message Gears + Sageflo.

Read on to learn more.

Posted by Aaron Smith in Collaboration, Partners, Radiate

Case Study: Local Marketing at Scale

Pet Supplies Plus Boosts In-Store Sales by Enabling Franchisees to Easily Personalize and Send Their Own Marketing

Pet Supplies Plus is one of the largest specialty pet food retailers in the United States. Founded in 1988, Pet Supplies Plus is a franchisor and operator of pet specialty stores, which now serves over 30 states, with 500+ stores split across more than 100 franchisees.

THE CHALLENGE

Local Marketing at Scale

On a corporate level, Pet Supplies Plus runs a highly integrated, sophisticated email marketing program. With promotional, lifecycle, triggered, and transactional campaigns landing in customers’ inboxes on a regular basis, they have built a reliable marketing channel that’s data-driven and personalized.

However, Pet Supplies Plus’ over 100 franchisees were much more limited in terms of the types of campaigns they could send out to customers of their own local stores and the process was cumbersome. Due to the sheer number of franchisees and logistical complexities, Pet Supplies Plus giving local franchisees access to the corporate email marketing platform was not an option. After all, the corporate team would lose all control over branding and segmentation.

That meant that franchisees were stuck sending campaigns on their own, at the individual store-level, without the ability to analyze and optimize campaign performance. They also didn’t have visibility into the corporate marketing calendar, which sometimes led to instances of customers receiving conflicting offers—one corporate, one local.

THE SOLUTION

Radiate Bridges the Gap with a Simple, Streamlined Tool

To solve this issue, Pet Supplies Plus rolled out Sageflo Radiate to franchisees from coast to coast. Built as an easy-to-use web-based platform, Radiate gives local franchisees access to on-brand design templates, copy, images, and audience segmentation—all approved by the corporate marketing team. This tool makes it easy for busy franchise owners to quickly build, deploy, and analyze emails across all their stores.

Plus, the Sageflo plug-in allows the corporate team to share their marketing calendar, enabling franchisees to be more strategic about their cadence and content.

Radiate took our franchise marketing to another level.

Before Radiate, our franchisees were required to create individual emails for every store owned, making the process of sending community-focused emails incredibly inefficient. Performance reporting on those emails was limited to standard email engagement metrics and again, there was one report for each store!

Radiate streamlined our franchisees’ marketing efforts, making it easy to communicate with their stores at multiple levels, including district and whole ownership group, and providing access to more robust reporting. At the same time, it has improved the alignment between our corporate marketing team and franchise owners through standardized templates, shared marketing calendars, and targeted segment types.

Radiate is one of the highlights of our franchise marketing platform at Pet Supplies Plus!


Craig Clark • Director of Neighbor Relationship Marketing & Data Analytics • Pet Supplies Plus

THE RESULTS

Increased Quantity and Quality of Local Email Marketing

Over the first 12 months of using Radiate, franchisees have sent over 2,000 campaigns, with 5,000 estimated to be sent next year. Franchisees have seen their email click-to-open rate (CTOR) increase by 19%. Average basket size has increased by 12%—likely thanks to having better access to reporting on how customers are interacting with their emails.

The benefits aren’t limited to local franchisees. Pet Supplies Plus’ corporate marketing team is also spending much less time overseeing franchisee campaigns, giving them more time to focus on other strategic objectives.

LEARN MORE

Read about how Radiate works at sageflo.com/radiate or contact us at info@sageflo.com and we’d be happy to tell you more about Radiate!

Posted by Aaron Smith
A Marketing Win-Win

A Marketing Win-Win

Sageflo has partnered with MessageGears to deliver a joint solution that helps enterprise marketing organizations take distributed marketing, through-channel marketing, and brand-to-local coordination to the next level. With Sageflo Radiate, a solution that enables distributed marketers to build highly personalized and focused messaging campaigns using corporate approved and standardized templates, and MessageGears’ direct data connection capabilities, all marketers within an organization now have the flexibility to send the right message to the right audience anytime.

Radiate + MessageGears – a Marketing Win-Win

Imagine this: You’re the marketing manager of a large national chain of sandwich shops. Your role includes creating and implementing company-wide promotional campaigns—think rewards programs, free birthday sandwiches, and announcing seasonal offerings. About half of your stores are franchises, who sometimes want to run their own local marketing initiatives. This makes you a little nervous—will they follow the brand guidelines? Will they stick to email marketing best practices?

Now imagine this: You’re a franchise owner of one of these sandwich shops. While you appreciate all the marketing support you get from the corporate office, you know you’ll be able to increase sales if you can do some truly local marketing—think local customer of the week, a campaign to support the local youth football team, or special promos during your town’s big summer festival weekend. But you lack the tools to promote these campaigns on your own, and every time you ask corporate for support, it’s a huge bottleneck.

These are challenges faced by all kinds of companies with distributed teams—franchise models like the sandwich shop, international businesses in need of localized marketing, and multi-level marketing organizations, among others. That’s why we created Radiate.

Radiate is a win-win for both corporate marketing stakeholders and local owners. An easy-to-use, web-based tool, Radiate empowers local teams to quickly and easily create professional, on-brand email marketing campaigns without needing corporate support.

Corporate stakeholders are able to set the kind of guardrails that ensure consistent, on-brand creative, like creating templates, providing approved imagery and logos, and setting brand colors and fonts. They can even pre-define segments so local teams can only send emails to their own subscribers.

Local franchise owners and distributed team members don’t need a technical background to create, proof, and send beautiful campaigns, nor do they have to wait for corporate to sign off on their creative.

Distributed team members don’t need a login to the corporate ESP, but every email built in Radiate is sent from there—which is a benefit to corporate marketing teams interested in accurate reporting. And, sending from the ESP means that marketers can still take advantage of features like dynamic content, product recommendations, and frequency governance.

Radiate is a powerful new tool that unlocks scalable marketing opportunities in all parts of your business. The power of combining MessageGears’ unique direct data connection with Sageflo Radiate’s ability to enable a more coordinated and streamlined distributed marketing strategy from the top allows enterprise companies to empower marketers at the local level, building better relationships with their customers, and creating higher engagement and brand loyalty.

Read more about how Sageflo + MessageGears helps to drive powerful distributed marketing campaigns for Super Senders. 

For more information on how Radiate can work for your team, please schedule a demo.

Posted by Aaron Smith in Collaboration, Partners, Radiate