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  • What Corporate Teams Get Wrong About Local Marketing 

    What Corporate Teams Get Wrong About Local Marketing 

    Corporate marketing teams often hesitate to let local teams send campaigns.  The fear is, “What if local teams go off-brand?” For franchise, multi-location, and multi-brand organizations, brand consistency and a cohesive customer experience really matter.  As a result, many corporate teams choose to keep all marketing centralized. They worry that local teams may lack marketing experience, send inconsistent campaigns, or create messaging…