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  • When Is the Right Time to Implement a Distributed Marketing Program? 

    When Is the Right Time to Implement a Distributed Marketing Program? 

    When brands start thinking about implementing a distributed marketing program, it often happens alongside another major marketing technology decision: moving to a new customer engagement platform (CEP).   This brings up a common question: Should you implement distributed marketing before, during, or after your CEP migration?  The good news is that distributed marketing does not…