How to implement behavioral marketing campaigns

How to implement behavioral marketing campaigns

Marketers have been tasked with doing more with a lot less these days, making it even more critical to focus on tools and strategies that will produce both short and long term gains. In our guest blog post today, Elliott Smith from BounceX, soon to be Wunderkind, shares how behavioral segmentation is a smart strategy that can do just that. Read on to learn eight ways to drive better engagement and higher conversions while building a more foundationally sound messaging program for the long haul.

Posted by Elliott Moore of BounceX

Sageflo & Selligent Marketing Cloud Are Here for You.

It’s an incredibly challenging time—especially for marketers and customer care teams. However, in times of disruption, there are also opportunities to reflect on what’s not working and reimagine how we could do better. This holds especially true for how marketing and customer care can better collaborate and enhance the overall customer experience through improved processes and technology.

We’ve been working with the team at Selligent Marketing Cloud on several initiatives to share the tools, resources and inspirations needed now, to not only survive, but thrive in the long run.

Be sure to check out our latest joint blog post here.

Also, don’t miss an upcoming webinar hosted by Selligent Marketing Cloud on Thursday, April 30th at 11:00am PT/2:00pm ET that will explore this topic with a group of industry leaders including our own Bernice Fung.

Register for the webinar here.

Posted by Julian Scottt
What’s your plan for CCPA?

What’s your plan for CCPA?

Are you saving individual copies of your marketing messages? The new CCPA law says you should. CCPA as it’s commonly referred to, was modeled very closely on GDPR, the European Union data privacy act that became law in 2018. What you may not know, is that while both laws are similar, CCPA requires companies to provide copies of all unique marketing messages (such as email, SMS and direct mail) sent to a subscriber in the preceding 12 months. Read the article to learn about the requirements and differences between CCPA and GRPR.

Posted by Aaron Smith in Archiver, CCPA, Compliance, GDPR