How To Empower Your Franchise Owners With Email Personalization

We all know that personalization improves email performance. It can specifically increase your ROI and customer lifetime value. 80% of consumers are more likely to make a purchase when brands offer personalized experiences. But using it can be difficult. In fact, Gartner reports that 80% of marketers will abandon personalization by 2025. While that seems extreme it just goes to show how difficult achieving deep personalization is. And it’s especially difficult for franchise owners to create personalized messages for their specific lists since they face a unique set of challenges. 

How to enable your franchise owners to send better email.

Figuring out personalization for franchise owners is a challenge. You need to integrate their specific data sets into your content and make it easy for them to use and deploy. Luckily, there are lots of tools out there to specifically help franchise owners orchestrate sophisticated personalized campaigns within their approved content in just a couple minutes. Radiate and Zembula Smart Banners ™ are the easiest way for franchise owners to take advantage of their data and add personalization to their emails. 

What are Smart Banners™? 

Smart Banners ™ are banners at the top of an email that use personalization and/or animation to get critical information to your audience. They can contain any data you’d like including loyalty information, abandoned cart information, first name, or other personal info. The best part of using Smart Banners ™ is that they can be updated and controlled from the Zembula platform. This means that your franchise owner doesn’t have to worry about editing the HTML. You can control the message. This means that your franchise owner doesn’t have to worry about editing the HTML. You can control the message. 

Here’s how it works. If you are already using Radiate, you have a library of approved templates and content for your franchise owners to use. You can then add a Zembula Smart Banner ™ to your template. The content is controlled by you in the platform so your franchise owners don’t need to worry about learning how to use any additional software to send highly engaging personalized email content.

How can you implement this?

Using Smart Banners™ with Radiate will help you improve engagement throughout your entire email, not just with the banner itself. It also saves you so much time. You can eliminate the complexity of integrating additional data for individual franchise owners, making their jobs easier and saving time for both teams.

Sending personalized emails can be a complicated endeavor for busy marketers, and especially for franchise owners, but with the right combination of tools it doesn’t have to be. Personalization is the future and is proven to work – now it’s all about how to enable your franchise owners to create the most engaging content possible. Customer satisfaction, loyalty, and LTV all benefit when customers feel more connected with a brand that uses thoughtful, one-to-one messaging. Using Smart Banners ™ and Radiate is a win-win for everyone! 

Posted by Cheyenne Ng of Zembula