National Restaurant Chain Drives Higher Engagement by Empowering Local Owners and Operators to Send Highly Personalized Messages
By combining Sageflo with the power of their Marketing Automation Provider, a national restaurant chain was able to create a hybrid marketing program that boosted confidence in their local campaigns.
THE CHALLENGE
Local Marketing at Scale
As a large national brand, the restaurant chain wanted to maintain the consistency of their brand standards, but also empower their local branches to have highly personalized campaigns.
Finding a solution that allowed them to send messages at a local level was proving to be a difficult task.
The brand previously worked with other solutions that tried to offer distributed marketing capabilities. However, these solutions were so difficult to use that adoption rates were extremely low and local teams failed to continue utilizing the tools. In addition, these solutions required far too much time from the corporate marketing team to support, taking vital resources away from other strategic marketing efforts.
What the national brand needed was a solution that was simple and easy-to-use for non-technical users on distributed teams, ensured no message oversending, and required little support from the national marketing team, allowing the brand to effectively scale their local marketing program.
THE SOLUTION
Sageflo Bridges the Gap with a Simple, Streamlined Tool
Sageflo enables the brand’s corporate marketing team to build multiple templates to ensure that local operators select approved assets to send brand-consistent messages. Admin controls also allow corporate to set limits on the amount of messages each location can send per week.
The easy to access shared calendar ensures that national and local marketing teams are on the same page and always aligned on their promotions and messaging.
The simple process of building and scheduling a campaign, selecting a targeted audience group, and submitting for approval in minutes, allowed franchisees to quickly adopt the tool. This resulted in significantly higher customer engagement and revenue.
THE RESULTS
Increased Quantity and Quality of Local Email Marketing
100% of operators who logged in sent a campaign within the first 3 months using the no code, user-friendly interface. Plus, A/B testing at the local level allowed the national restaurant chain to quickly see which types of messaging worked, leading to better customer engagement.
With Sageflo, the national team spent less time on local marketing support, freeing up availability to focus on other strategic objectives. Corporate could also rest assured that guardrails were in place to prevent oversending. Concurrently, by empowering the franchisees, Sageflo unlocks millions in untapped revenue with hyper-localized emails and SMS that build a sense of community.
24x ROI
In new revenue
134%
Higher Open Rates for franchise marketing campaigns
90%+
Adoption by owners and operators
8
Weeks to migrate all campaigns
Since launch, we’ve seen an increase in adoption from our franchise community over similar launches with past platforms. We attribute this to the ease of use within the platform itself – the step-by-step build process makes creating and sending emails easy and less daunting for many of our users. The ability for our operators to send customized email content to their communities has been incredibly valuable for connecting with their local guests.
Social & Digital @ Major Restaurant Franchise with 800+ locations across the US
LEARN MORE
Read about how Sageflo works or contact us at info@sageflo.com and we’d be happy to tell you more about Sageflo!
