Case Study: Distributed Marketing Drives Higher Engagement

National Restaurant Chain Drives Higher Engagement by Empowering Local Owners and Operators to Send Highly Personalized Messages

By combining Sageflo Radiate with the power of their Marketing Automation Provider, a national restaurant chain was able to create a hybrid marketing program that boosted confidence in their local campaigns.

THE CHALLENGE

Local Marketing at Scale

As a large national brand, the restaurant chain wanted to combine the consistency of their brand standards, but also empower their local branches to have super personalized campaigns.

Finding a solution that allowed them to send messages at the local level was proving to be a difficult task.

THE SOLUTION

Radiate Bridges the Gap with a Simple, Streamlined Tool

Sageflo Radiate enabled their corporate marketing teams to build multiple templates to ensure that local operators selected an approved template to send messages in minutes to their local customers.

Using corporate approved templates and images, franchisees were empowered to send thousands of additional personalized email campaigns to local markets and customers that could not have been sent otherwise, resulting in higher engagement and revenue.

Since launch, we’ve seen an increase in adoption from our franchise community over similar launches with past platforms. We attribute this to the ease of use within the platform itself – the step-by-step build process makes creating and sending emails easy and less daunting for many of our users. The ability for our operators to send customized email content to their communities has been incredibly valuable for connecting with their local guests.

Social & Digital @ Major Restaurant Franchise with 800+ locations across the US

90%+

Adoption by owners and operators in first 3 months

8

Weeks to migrate all campaigns

134%

Higher Open Rates for franchise marketing campaigns


THE RESULTS

Increased Quantity and Quality of Local Email Marketing

The migration only took about 8 weeks, which saved significant time and resources.

A/B testing at the local level allowed the national restaurant chain to see more quickly which types of messaging worked, leading to better customer engagement.

The intuitive, user-friendly interface allowed for rapid adoption, with 100% of operators who logged in sending a campaign within the first 3 months.

The corporate marketing team has streamlined reporting, and can now see the holistic picture of both national and local performance in one place, due to local campaigns also being deployed through the same marketing automation platform used at the national level.

LEARN MORE

Read about how Sageflo Radiate works or contact us at info@sageflo.com and we’d be happy to tell you more about Radiate!

Posted by Aaron Smith

CEO at Sageflo