Empowering Your Franchisees for Digital Marketing Success

The relationship between franchisors and franchisees is generally a straightforward arrangement. Franchisees pay an initial investment and ongoing royalties for the right to use a franchisor’s brand and to sell their products. In return, the franchisor provides ongoing operational support, including marketing.

One common challenge franchisors face is how to support their franchisees’ digital communications, such as email and SMS, to ensure the experience is both authentic and effective at a local level, while practical and compliant from an operational perspective. From already strained resources to inefficient processes, to complex technologies and confusing privacy rules—never mind the potential for mistakes—Sageflo can help tackle all these issues and more.

Our distributed marketing platform is an easy-to-use, web-based tool that empowers local teams to create professional, on-brand marketing campaigns quickly and easily, without needing corporate support. It works in tandem with almost every marketing platform on the market and has the necessary built-in functions and guardrails to minimize errors, all while ensuring a consistent experience aligned with global brand guidelines.

Pet Supplies Plus, a franchise-based pet supplies brand and Sageflo customer recently shared their experience using our solution:

Sageflo took our franchise marketing to another level.

Before Sageflo, our franchisees were required to create individual emails for every store owned, making the process of sending community-focused emails incredibly inefficient. Performance reporting on those emails was limited to standard email engagement metrics and again, there was one report for each store!

Sageflo streamlined our franchisees’ marketing efforts, making it easy to communicate with their stores at multiple levels, including district and whole ownership group, and providing access to more robust reporting. At the same time, it has improved the alignment between our corporate marketing team and franchise owners through standardized templates, shared marketing calendars, and targeted segment types.

Sageflo is one of the highlights of our franchise marketing platform at Pet Supplies Plus!”

-Craig Clark, Director of Neighbor Relationship Marketing & Data Analytics, Pet Supplies Plus

If you’re curious to learn more about how we helped Pet Supplies Plus, please read our case study highlighting how Sageflo made an immediate, meaningful, and measurable impact on their franchisee marketing approach.

One of our goals is to make the lives of our customers better. Once up and running, we’re confident your franchisees will thank you for ensuring they have the tools and support they need to thrive. In addition, as the franchisor, it’s a great investment that will help save time and money while adding additional value to the ongoing royalties your franchisees pay to you. Sounds like a win-win to us!

Whether you’re a franchise-based business or need help supporting your through-channel marketing across local teams and partners, Sageflo can help set everyone up for collective success.

Posted by Julian Scott