Ernest Hemingway once said, “The best way to find out if you can trust somebody is to trust them.” Nothing could be closer to the truth when it comes to corporate marketing teams trusting their local teams to send local marketing messages. From brick-and-mortar retail and restaurant locations to regional managers and franchisees, these teams are best positioned to know and engage your customers. However, you must trust both the team and the marketing tool to ensure success.
With Sageflo Radiate, corporate marketers can empower their local teams, whether a franchise, branch or regional team, to easily send their own emails and SMS messages using corporate marketing-approved templates, images, and audience segments via API integrations.
Here are some examples of potential marketing messages:
- Target and incentivize local customers to review products and brand experience
- Build excitement about a new service, a product launch, or an upcoming event
- Create time-sensitive or location-specific discount codes
- Test or promote high-margin items, new products, demos, or seasonal offerings
- Promote end-of-life products or high-volume stock
Not only will you improve the customer experience, drive more foot traffic, and create deeper brand connection in your local communities, but you’ll also help you bottom line. In addition, you’ll be able to ensure brand consistency while also guaranteeing alignment to corporate privacy, data compliance, and customer preference policies. Maybe best of all, you’ll free up time for yourself and your team by safely shifting targeted campaign production to your local teams.
If you’re curious to learn more about how Sageflo can help you empower local marketing while maintaining your corporate brand, let’s chat. We’ll show you how easy it is to implement and use Radiate to manage your local marketing needs.