When solving for distributed local marketing, brands face a dilemma: to build in-house or to buy a solution?
While it may be appealing to build a custom solution tailored to your needs, the realities of time, cost, and level of expertise often make buying a solution the better choice for the business.
Here is why purchasing a solution, particularly one that seamlessly integrates with your existing enterprise marketing platform, is the smarter move for your brand.
The Cost of Building In-House: Time-Consuming and Resource Intensive
Building a distributed marketing solution in-house allows for complete customization. You can design the solution to align specifically with how your business operates. However, this comes at a significant cost.
Developing a solution from scratch is time-consuming and resource intensive, especially for a complex solution that needs to support teams across an enterprise brand and integrate with existing systems. This difficult project requires your engineering team to divert their focus from other important initiatives. Your team may also lack familiarity with the distributed or local marketing space, making progress slow.
Even if the distributed marketing solution is completed, the challenges and costs do not end. An entire team will be required to support the ongoing maintenance of the in-house system. This continued work can easily become more expensive than partnering with a vendor. Building in-house not only diverts valuable resources but also leads to higher overall costs.
The Advantages of Buying a Solution: Ongoing Partnership
On the other hand, buying a distributed marketing solution means entering an ongoing partnership with a team that specializes in this space. When choosing a partner, it is important to select one with expertise in distributed and local marketing, as well as experience working with leading enterprise marketing platforms.
A knowledgeable partner and compatible solution will help you extend your local marketing strategy more effectively than an in-house solution could. Your brand will benefit from improved customer engagement, in-store traffic, and revenue growth.
By partnering with a professional team that has worked with numerous enterprise brands before, understands the nuances of your industry, and integrates with your existing marketing platform, your brand can be up and running in no time. Distributed teams will be empowered to send local email and SMS without the delays associated with building and implementing a solution from scratch. You can expect a much faster process, from solution deployment and integration with existing systems, to onboarding and support. The training and enablement from a hands-on team will also lead to higher user adoption within your brand, leading to a virtuous cycle of ever-increasing KPIs.
The Advantages of Buying a Solution: Continuous Improvement and Innovation
One of the biggest challenges of building an in-house solution is staying up to date with the latest technology and marketing trends. Without a team driving continuous upgrades, an in-house solution can quickly become stagnant and outdated.
In contrast, when you buy a distributed marketing solution, your brand is investing in a constantly evolving solution backed by a dedicated and forward-thinking team.
With years of engineering behind it, Sageflo has been tested and proven by major enterprise brands across various industries, including QSR (quick-service restaurant), franchise, retail, and health and fitness.
Our commitment to ongoing improvement and innovations ensures that our distributed marketing solution remains reliable and effective as your brand grows, providing peace of mind and yielding measurable results.
Buy, Don’t Build
Unless your business use case is truly unique, there is little reason to build your own distributed marketing solution in-house. Choosing a solution like Sageflo, which integrates seamlessly with leading enterprise marketing platforms will not only save you time and money but also yield superior results. With the right solution and partner, your brand can empower distributed users, increase local customer engagement, and scale marketing reach in a more effective, efficient, and future-proof manner.
Contact us to learn how Sageflo can transform your distributed local marketing strategy.