Inside every restaurant manager, barista, esthetician, hairstylist, or plumber is an awesome marketer. All they need are the right tools to shine.
What’s the secret to unlocking that potential?
Empowering Local Users With Sageflo Distributed Marketing
Often times, your brand’s best cheerleaders are right under your nose; they are your local team members. The people who often eat, sleep, and breathe your brand while interacting with customers day in and day out.
Meet Bob, Jane, and Cassandra
Here at Sageflo, we explain this dynamic at local stores through three characters:
- Bob the Maverick loves his customers and enjoys staying connected. He frequently sends emails, but without formal marketing training, Bob’s messages often go unapproved. With the right support from the corporate team, Bob has the potential to become a stellar marketer.
- Jane the Jewel is a diamond in the rough. She understands her audience and follows brand guidelines precisely. With the right tools, she could take her local marketing to the next level.
- Cassandra the Customer benefits most from distributed marketing when local teams like Bob and Jane keep her informed about promotions, in-store activations, and new store openings.
No One Knows Your Customers Better Than Your Local Teams
Today’s customers want experiences that feel personal and relevant. It’s imperative to meet them at the perfect touchpoint in their journey with regular and authentic outreach. Local teams are uniquely positioned to make this happen because they add that personal flair customers love.
When the Bobs and Janes of your brand reach out to customers like Cassandra, they build a strong sense of loyalty that pays off for everyone.
- They experience increased engagement across in store and digital efforts
- Note higher average order values
- Find monumental revenue growth per location
- Discover improved customer loyalty and relationship building fueled by thoughtful local campaigns
Easy to Adopt and Easy to Use
With its non-technical, consumer-grade interface, Sageflo is a win-win solution for both central and local teams.
The platform enables corporate teams to provide pre-set templates and customizable guardrails for local teams.
- Unmatched ease of editing and personalization
- Distribute brand-approved assets
- Robust governance and approvals provide peace of mind
For local teams, owners and managers are empowered to create their own email, SMS, and push campaigns tailored to their store location and regional audience.
- Shared marketing calendars help users stay aligned with corporate campaigns
- Audience segmentation enables targeting active, loyal, and lapsed customers
- New Jumpstart Campaigns help local teams learn the ropes and align with brand-wide efforts
Bring Your Teams Together With Sageflo
With seamless collaboration and built-in guardrails, brands can empower their local teams to shine—delivering the kind of personal, impactful messaging customers love.
Interested in learning more about Sageflo distributed marketing? Reach out to our team and let’s discuss how we can work together!
